Basic SEO tricks for beginners-2017
** Page Titles and Meta Description
The page title and meta description should be unique for each page of your website. It will support search engines and users to identify what the page all about is.
An optimized URL of your website must be unique and identical and in an accurate design. Also, it should include the primary keyword separated by hyphens and are less than 255 characters.
** Internal Linking
The website pages that you want to get ranked higher in Google. The page should have the maximum number of internal links. Moreover, the page should be linked from the home page and the anchor text will be both complete page title and non-keyword text.
** Check for Broken Links or Dead Pages
Use brokenlinkcheck.com to check for broken links on your site. If you are using a CMS like WordPress, then you can install Broken Link Checker plugin to do this task for your website.
** Website Speed
As per the best SEO practices, the page load time of your website should be (less than or equal to 3 Seconds) <= 3 Sec. Google Page insights, a page speed tool that will analyze your website and provide suggestions for improvement.
** Title in H1 Tag
You have to be sure that the page title of your website should be in the H1 tag. Most of the content management system like Joomla, WordPress automatically adds H1. But sometimes it overlaps the settings. So, make sure your title gets the H1 love.
** Content on Homepage
To give the understanding to the search engine of what a page is all about, website homepage must have enough content. The minimum number of words should be at least 150.
A search engine sitemap is a well-formed XML document follows the sitemap protocol that consists of XML tags. The website should not be served to search engines if it is not following the protocol. As well, the site map should be Up to Date.
** Outbound Links
The website will get affected if linked to a low quality or irrelevant website. This can lead to poor user experience.
** Check for Redirection
To avoid unnecessarily diluting the link juice that flows through your site, you have to be sure that internal links should point directly to the relevant pages and not via redirection.
** Anchor Text Distribution
Search engines mark the links as unnatural if the anchor text is an exact match.
** Clicks from Homepage
You have to be sure that every page of your website should be accessible from the homepage in 3 or 4 (maximum 4) clicks, else it will become difficult for a user to locate the exact landing page.
** Check Robots.txt file
The critical or most important sections of your website should not be eliminated from Robots.txt file. Un optimized robots file can obstruct your whole website from being indexed in search engines.
