Always you have to use, accurate anchor text for internal linking. You should not use “here” and “there” like that word in the anchor text.
For image SEO, You have to make “ALT tags” as well write the description in the “ALT tag”.
Use search engine friendly permalinks. Do not use too many special characters (like &, ?, !, %, # etc.). Try to keep it to a minimum.
To improve readability, always use hyphens “-” between words.
Use hyphens “-” instead of underscores “_” in URLs.
You should avoid using capital letters in URLs because windows servers are case sensitive.
Use interlinks when possible and appropriate.
Use sticky posts and have a category description paragraph.
Use rel=”nofollow” tag on low-value links to not pass the page ranks juice. For example “Read the rest of the entry”, “About”, “Contact” etc.
Use sub directories, try not to use sub domains.
You have to know who are your targeted audience and research them. Make sure the site content appropriately.
- Content should be up to date. Visitors dislike outdated content. Updated the content frequently also attracts the SES (Search Engines Spiders) to index the web pages repeatedly.
